Our customers tend to value self-expression, individuality, and a connection to nature. They have a free-spirited and carefree attitude, and are drawn to unique, vintage, and handmade clothing and accessories. They tend to prioritize comfort and functionality over trendiness, and often mix and match different pieces to create their own unique look. They also tend to be environmentally conscious and may prefer to shop from sustainable and ethically-made fashion brands. Our customers value authenticity and creativity over conformity.